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Privacy Policy

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.bettybasics.co.nz (the “Site”).

1. What Information We Collect

When you visit or shop on the Site, we collect:

  • Name, email address, billing and shipping address, and phone number

  • Payment information (processed via secure third-party providers; we do not store full card details)

  • Device information, such as browser type, IP address, time zone, and browsing activity via cookies and tracking tools

We refer to this collectively as Personal Information.

2. How We Use Your Information

We use your information to:

  • Process your orders and payments

  • Communicate order updates and provide customer support

  • Send marketing emails and SMS (if you opt in)

  • Improve your shopping experience through analytics

  • Detect and prevent fraud

3. Sharing Your Information

We share Personal Information with trusted partners including:

  • Shopify – our ecommerce platform

  • Cin7 – our ERP/inventory system

  • Klaviyo – email and SMS marketing

  • Afterpay, ZipPay, PayPal, Shopify Pay – payment processing

  • Meta, Google, TikTok, Pinterest, Later.com – advertising and analytics

  • NZ Post / CourierPost / Australia Post – shipping and delivery

These parties only access your data to provide services and are required to handle it securely and in compliance with applicable privacy laws.

We do not sell or rent your personal information.

4. Cookies & Tracking

We use cookies and third-party pixels (such as Meta Pixel and Google Analytics) to:

  • Analyse site traffic

  • Personalise your experience

  • Serve targeted ads

You can control or disable cookies in your browser settings. You can also opt out of personalised advertising by visiting:

5. Your Rights – Under NZ Privacy Law

Under the Privacy Act 2020 (NZ), you have the right to:

  • Request access to your personal information

  • Request correction of inaccurate or outdated information

  • Withdraw consent for marketing at any time

To make a request, contact:
📧 hello@bettybasics.com.au

6. Data Storage & Security

Your data is stored securely in:

  • Shopify

  • Klaviyo

  • Cin7

We take reasonable steps to protect your information from loss, unauthorised access, and misuse.

7. Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices or to remain compliant with NZ law. The most recent version will always be available on this page.

8. Contact Us

For any privacy-related questions or requests:
hello@bettybasics.com.au
www.bettybasics.co.nz